FDA Launchs A Newly Redesigned Public Website.

FDA has launched the newly redesigned public website. Even if I knew about the upcoming change, it was a bit of a shok, not to have the familiar web interface. I am still a bit lost as I gather information and track down the RSS feeds that I was relying on for food and drug recalls, newly approved drugs etc. The site was launched on April 26. If you find the need to provide a feedback or to make future improvements suggestions, send comments and questions to OCwebmail@FDA.HHS.GOV.

FDA's Goals for this change.

• Remodeled webpages that can be viewed on any internet-ready device
• Easier access to popular content
• Updated navigation based on data and audience behavior
• Easier to find FDA content in search results
• Better consistency of FDA content across web and social channels

Steps to Improvement

Here are some of the things FDA is doing to improve FDA.gov:

• Using data to archive and expire webpages that aren’t being used, consolidating similar content/renaming page titles to reduce redundancy so it’s easier for online audiences to find what they are looking for.
• Adding stronger and more relevant metadata to the webpages to optimize them for search and social media.
• Updating FDA.gov’s design to provide more visuals and interactive content. Overall the site will have a more modern look-and-feel. FDA content will appear consistently regardless of web and social channels.
• Upgrading to a modern publishing platform ensures that our content is accessible anywhere, anytime and on any device.

We Want Your Feedback

Let us know what you think – we’ll apply the lessons learned from our visitors’ experiences to make future improvements. Send comments and questions to OCwebmail@FDA.HHS.GOV.