Wednesday, September 12, 2007

Toys "R" Us offers a safty notification site

NEW YORK (Reuters) - Retailer Toys "R" Us said on Wednesday that it is expanding its efforts to inform shoppers of the latest toy recalls after a slew of Chinese-made toys were pulled from store shelves this summer due to unsafe levels of lead paint.

The retailer said it has launched a toy safety Web site -- www.Toysrus.com/Safety -- that includes information about its safety procedures and specific recall information. Toys "R" Us also said it is introducing an e-mail notification system for recalls and adding bilingual recall notices.

"We are also moving to require that our vendors submit to us certification of testing for each batch coming to Toys "R" Us," Chief Executive Jerry Storch said in prepared remarks to be given to a Senate subcommittee.

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