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African American adults have one of the highest smoking rates and one of the lowest quit rates in the US, with disproportionately high rates of morbidity and mortality from tobacco-caused disease. African American smokers are no less likely to make serious quit attempts, but are more likely to quit "on their own", without the benefit of evidence-based treatments that could double their quit rates. Two decades of research have shown favorable results with treatments that combine self-help materials with brief telephone cessation counseling. At the time of this study, the Cancer Information Service (CIS), sponsored by the National Cancer Institute, offered an effective population-based strategy for assisting smokers in diverse socio-demographic groups to acquire the motivation, skills, and support needed to quit smoking and remain nonsmokers. Similar services are now provided through a national network of state quitlines accessible through a single portal: 1-800-QUIT-NOW. However, African American smokers tend to underutilize these evidence-based quit-smoking help lines. African Americans' distinctive smoking patterns (e.g., daily smoking rate, menthol, high tar/nicotine cigarettes), and the unique quitting motives and barriers and cultural values in the African American community (e.g., lack of information about how smoking harms health, stronger smoking norms, pervasive targeted advertising, higher life stress) can be effectively addressed through tailored, culturally-appropriate quitline promotions, materials and evidence-based counseling.
ATTENTION: Program materials used in this research project may be downloaded and saved from this site. The material may be used "as is" or may be modified and adapted for your context.
Program Adaptation Guidelines: provides tips on how to ensure your program's optimal success in your community's setting when adapting materials that were designed and tested within a controlled research study. Before adapting programs, users should review current literature, guidelines, and other evidence reviews to update the program materials.
Using What Works: a train-the-trainer course that teaches users how to adapt a research-tested intervention program to the local community context.
You may review each item individually by selecting the links provided or, unless indicated otherwise, you may order a copy of the program's product materials by using the Order link to the right:
The program CD-ROM is not copyrighted, please feel free to duplicate the program CD-ROM as needed.
The Implementation Guide is a resource for implementing this program. It provides important information about the staffing and functions necessary for administering this program in the user's setting. Additionally, the steps needed to carry out the research-tested program, relevant program materials, and information for evaluating the program are included.
File Types PDF:
All documents distributed via this site are in the Portable Document Format (PDF), and require the use of the free Adobe Acrobat Reader , version 5.0 or later, which can be obtained fromAdobe Web site. After viewing, save the file by clicking on the disk icon or selecting Save from the File menu.