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Friday, November 14, 2014

Non-GMO Labeling Validity Class Action Suit. Richard v. Whole Foods

The GMO labeling class action lawsuit filed in the Superior Court of the State of California, County of Los Angeles, alleges Whole Foods illegally sold misbranded products to consumers in California and throughout the United States. Richard seeks an injunction to prevent Whole Foods from continuing to market and sell these allegedly misbranded products as well as an award of damages to Class Members.
Richard asserts that Whole Foods has violated California’s Unfair Business Practices Act, False Advertising Act and Consumers Legal Remedies Act. The Whole Foods class action lawsuit also asserts claims for negligent misrepresentation and breach of quasi-contract.
The crux of the suit is accusation of falsely marketing Blue Diamond brand almond milk products as “Non-GMO.” This specific label refers to a certification provided by the Non-GMO Project, a 501(c)(3) non-profit that provides “verifications” to companies whose products comply with its private guidelines, the Non-GMO Project Standard. Is it valid?
Richard is represented by Brett Shainfeld and Jessica Anvar of Shainfeld ; Anvar PC and Todd Friedman of the Law Offices of Todd M. Friedman PC.
The Whole Foods GMO Labeling Class Action Lawsuit is Michelle Richard v. Whole Foods Market California Inc., Case No. BC563304, in the Superior Court of the State of California, County of Los Angeles.
It will be a very interesting and important case to watch.

Via Consumer Product Matters

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