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Thursday, January 24, 2008

Dannon sued for claims!

Found at LA Times;
In a lawsuit filed Wednesday in U.S. District Court in Los Angeles, Trish Wiener accuses the yogurt maker, Dannon , of a "massive and comprehensive" false advertising campaign. The Suit said Dannon’s own studies failed to support its advertised claims that its Activia, Activia Light and DanActive were “clinically” and “scientifically” “proven” to have health benefits that other yogurts did not.

Dannon promotes them as clinically proven to help regulate digestion and boost immunity because they contain bacteria that Wiener's suit says aren't so special. "You're hearing these scientific terms and you're thinking that they have come up with something," said the Northridge resident, who owns a catering company. "But the only effect that it had on me was that it tasted poorly."
The suit seeks class-action status and demands that Dannon give refunds to everyone in the U.S. who purchased the products -- an amount that a lawyer for Wiener said could be as much as $300 million.
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