/* mobile /* end mobile MEDDESKTOP: Aquafina changes labels to say water is from tap

Saturday, July 28, 2007

Aquafina changes labels to say water is from tap

PepsiCo is the latest company to offer some clarity about the source of its top-selling bottled water as it announced Friday it would change the label on Aquafina water bottles to spell out that the drink comes from the same source as tap water.

A group called Corporate Accountability International has been pressuring bottled water sellers to curb what it calls misleading marketing practices. The group has criticized PepsiCo over its blue Aquafina label with a mountain logo as perpetuating the misconception that the water comes from spring sources.

Aquafina is the single biggest bottled water brand, and its bottles are now labeled "P.W.S." The new labels will spell out "public water source."

The corporate accountability group is also pressing for similar concessions from Coca-Cola, which owns the Dasani water brand, and Nestle Waters North America, seller of Nestle Pure Life purified drinking water, which gets some of its water from municipal sources.

No comments:

LinkWithin

Related Posts Widget for Blogs by LinkWithin